GoPro's transition from hardware to software

When Having An Incredible Product Isn’t Enough: GoPro’s Transition From Hardware To A Software Company

James MacTavish Blog

When GoPro launched in 2002, the company quickly captured the interest and money of adventurers and extreme sports junkies looking to capture their great moments on a durable, rugged action camera. While the company’s initial launch product was a camera strap allowing users to strap a camera on themselves, it wasn’t until 2006 that the company finally launch the GoPro …